Learning
by playing and introduction of element of fun helps in deepening
understanding of the context, which is an interesting adaptation
of Gagne’s prescription for enhancing and retaining
knowledge. ZMQ has been a pioneer in using social games
and edutainment components through messaging to enhance
learning, retain knowledge and bring in a behaviour change.
Social
messaging has been extremely powerful medium to convey messages
as it provides a social context to game-play. During the
game-play, the users face challenges and solve problems
using a variety of tools as they make their way through
the simulations. This helps to stimulate thinking beyond
the traditional boundaries. In addition to this, it involves
users in active exploration and testing relationships; which
enable users to immediately see the effects of their actions,
thus this instant feedback reinforces social learning. Social
gaming is also one of the preferred modes to address the
youth.
Why
Mobile?
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Mobile
is a social device and most prevalent tool in the hands of
a common man all over the world. It is the device of the future,
whether it is communication, education, gaming or information.
As the devices are gaining strength, there is a simultaneous
gain in scope. Today many people are using mobile devices
for various needs, whether it’s children or adults,
rural or urban population. It is an ideal tool to address
any social problem, whether it’s climate change or health,
and education or livelihood generation. |
